NewTerritory designs exclusive bedding kit for Aeroméxico

We’re excited to unveil the Premier One Comfort Kit, a bespoke bedding experience designed exclusively for Aeroméxico’s Premier One passengers. This project is part of our ongoing collaboration with Mexico’s largest airline, reinforcing our commitment to shaping meaningful travel experiences.

Building on our previous work redesigning Aeroméxico’s cabin interiors to create a more engaging onboard social space, this new bedding kit is designed to celebrate Mexican culture, craft, and community, while delivering a premium hospitality experience.  

Our founder and director, Luke Miles said: “Designing a bedding kit that is both practical and embodies the essence of Mexico, synonymous with Aeroméxico for 90 years, was a significant responsibility. We sought to create something authentic that defines modern Mexico.

"We collaborated to create a collection that captures the essence of a modern Mexican home or hotel while prioritising passenger comfort. Partnering with John Horsfall to perfect the soft products and Linstol to deliver premium headphones, we ensured that every element came together seamlessly to elevate the travel experience with unmatched style and thoughtful design."

Vice president of product and onboard services at Aeroméxico, Antonio Fernandez Ojeda, said: “Collaborating with NewTerritory was a valuable and enriching experience. Their dedication to honoring our Mexican heritage was evident in their approach and process, while their deep understanding of our culture culminated in a meticulously designed experience.

“NewTerritory acknowledged cultural nuances through a blend of traditional and contemporary craftsmanship. They created a brand experience that not only celebrates our rich past but also defines a future of excellence.”

We are proud to continue our long-standing relationship with Aeroméxico, recently recognized as the most on-time airline of 2024 as it celebrates its 90th anniversary. This project adds to our extensive portfolio of airline design work, including collaborations with Delta Air Lines and Airbus.

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